S
Softechinfra Team
Author
July 18, 20248 min read
Marketing
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Content distribution is often the missing piece between creating great content and getting results. Our digital marketing team at Softechinfra applies the 80/20 rule: 20% creation, 80% distribution.
8
Avg Blog Shares
90%
Content Gets No Traffic
5x
ROI with Distribution
80%
Time on Distribution
Distribution Channels
Owned Channels
Email, blog, social accounts—full control, direct relationship
Earned Channels
Media mentions, guest posts, backlinks—credibility and trust
Paid Channels
Social ads, native ads, influencers—guaranteed reach
SEO
Long-term organic traffic through optimization
Channel-Specific Tactics
Email (Most Reliable)
- Segment your list for relevance
- Personalize subject lines and content
- A/B test timing and CTAs
- Build your list continuously
LinkedIn (B2B Powerhouse)
✅ Real Result: Our LinkedIn content strategy for ChipMaker Hub generated 3x more engagement by using personal accounts over company pages and native posts over links.
- Native posts outperform external links
- Personal accounts get 10x company page reach
- Engage before and after posting
- Employee advocacy multiplies reach
Repurposing Strategy
"One piece of content should become 10 pieces. A blog post becomes a LinkedIn thread, an email series, a video script, and social snippets. Don't create more—distribute smarter."
One blog post becomes:
- LinkedIn post series
- Twitter/X thread
- Newsletter edition
- Video content or podcast
- Infographic or slide deck
Distribution Workflow
Prep
Publish
Amplify
Repurpose
Measure
Measuring Distribution
| Channel | Key Metrics |
|---|---|
| Open rate, click rate, conversions | |
| Social | Reach, engagement, shares, clicks |
| SEO | Rankings, organic traffic, backlinks |
💡 Pro Tip: Use UTM parameters on every link and set up proper attribution tracking. Without measurement, you can't optimize.
For SEO strategies, see our SEO Services.
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Content MarketingDistributionMarketing StrategySocial MediaSEO