S
Softechinfra Team
Author
May 10, 20238 min read
Marketing
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Influencer marketing isn't just for consumer brands. B2B companies are finding success with the right approach. Our social media marketing team has executed successful B2B influencer campaigns. Here's how to do it effectively.
86%
B2B Use Influencer Marketing
11x
ROI vs Traditional
70%
Trust Peer Recommendations
3-6mo
Typical Program Duration
B2B Influencer Landscape
Different from B2C
Types of B2B Influencers
- Industry Analysts:
- Gartner, Forrester analysts
- High credibility
- Expensive but impactful
- Best for enterprise
- Practitioners:
- Active professionals
- Real experience
- Authentic voice
- Peer credibility
- Content Creators:
- Newsletter authors
- Podcasters
- YouTubers in tech
- Growing audiences
- Executives:
- C-suite thought leaders
- Conference speakers
- Book authors
- LinkedIn influencers
Finding the Right Influencers
Research Process
Evaluation Criteria
- Relevance:
- Topic expertise
- Audience match
- Industry focus
- Content quality
- Reach:
- Follower count
- Engagement rate
- Platform presence
- Email list size
- Resonance:
- Audience trust
- Content performance
- Comment quality
- Share patterns
Partnership Models
Content Collaboration
Sponsored Content
Ambassador Programs
Events and Speaking
Campaign Execution
Planning
Content Guidelines
Amplification
Measuring Success
Metrics by Objective
- Awareness:
- Impressions
- Reach
- Share of voice
- Engagement:
- Comments and shares
- Click-through rates
- Time on content
- Lead Generation:
- Traffic to site
- Form submissions
- Pipeline influence
- Sales:
- Influenced revenue
- Deal acceleration
- Win rate impact
Common Mistakes
Building Your B2B Marketing Strategy?
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B2B MarketingInfluencer MarketingMarketing StrategyLead Generation