S
Softechinfra Team
Author
October 15, 20238 min read
Marketing
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LinkedIn remains the premier platform for B2B marketing. But strategies that worked before may not work today. Our social media marketing team at Softechinfra has refined these approaches across multiple client campaigns.
930M+
LinkedIn Professionals
80%
B2B Leads from LinkedIn
4x
Higher Engagement Rate
46%
Social Traffic to B2B Sites
The LinkedIn Landscape
Platform Evolution
Recent changes affecting strategy:
- Algorithm favoring genuine engagement
- Creator mode expansion
- Better analytics tools
- AI-powered features and suggestions
Why LinkedIn Matters
For B2B, it's unmatched:
- 930+ million professionals
- Direct decision-maker access
- Professional context for business content
- High-intent content discovery
Effective Strategies
1. Thought Leadership Content
Original Insights
Share unique perspectives from real experience
Industry Analysis
Commentary on trends and market shifts
Personal Stories
Authentic experiences that resonate
Practical Advice
Actionable tips readers can implement
Content types that perform:
- Long-form posts (1300+ characters)
- Document carousels
- Native video
- Newsletters
2. Personal Brand Building
💡 Key Insight: Company pages reach fewer people than personal profiles. Focus on executive presence, employee advocacy, and authentic voice for maximum reach. Vivek Kumar's profile is a great example of thought leadership done right.
3. Engagement Strategy
The algorithm rewards:
- Comments over likes (comments signal deeper engagement)
- Early engagement in the first hour
- Meaningful conversations that continue
- Dwell time on your content
"LinkedIn success isn't about posting more—it's about engaging more. The businesses that win on LinkedIn are those that treat it as a conversation platform, not a broadcast channel."
4. Content Calendar
Posting frequency:
- Minimum 3x per week
- Consistent timing (morning or lunch hours)
- Mix content types for variety
- Plan 2-4 weeks ahead
5. Lead Generation
Organic approaches:
- Value-first content
- Direct messages (personalized, not spammy)
- Connection requests with context
- Event promotion
Paid options:
- Sponsored content
- InMail campaigns
- Lead gen forms
- Retargeting
Profile Optimization
- Complete all sections - Missing info reduces credibility
- Professional headline - Not just your job title
- Compelling about section - Tell your story
- Featured content - Showcase your best work
- Recommendations - Social proof matters
Common Mistakes
⚠️ Avoid These: Being too promotional (provide value first), inconsistent posting (stay regular), ignoring comments (engage always), generic content (be specific and unique), and poor timing (test and optimize).
For more on content strategy, read our Video Marketing Strategy Guide.
Need Help with B2B Marketing?
Our social media marketing team creates and executes LinkedIn strategies that generate qualified leads. From content creation to campaign management, we help you reach decision-makers.
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Tags:
LinkedInB2B MarketingSocial MediaLead GenerationContent Strategy